Arbor: AI platform that turns long videos and live events into short clips and social posts

Arbor is a New York-based startup and AI platform that turns long videos and live events into ready-to-share short clips and social posts with a single click. It helps marketing teams scale storytelling with authentic, AI-powered content creation.

Arbor needed to enable users to independently upload videos, automatically generate short clips and publish them across social channels. The main challenge was ensuring accurate speech-to-text synchronization, handling large video files and scaling AI-driven editing tools for different aspect ratios and formats.

• Precise speech-to-text transcription synchronized to the video timeline
• Time-accurate trimming and cutting of video and its transcription, in sync
• Automated, AI-driven generation of short clips from long-form video
• Support for multiple video formats and aspect ratios
• Stylized captions for clips
• Multimedia editing tools for splitting and integrating media elements, with an intuitive dedicated interface for efficient editing
• Social media publishing and sharing of generated clips
• Backend performance work for faster uploads and processing, including optimized data fetching and updating

The result was a reliable platform that simplified content creation, boosting both productivity and engagement. The upgraded platform let users create and share professional, ready-to-post clips in seconds. Arbor scaled its user base rapidly, improved video processing speed and strengthened reliability, enabling marketing teams to publish content faster and reach wider audiences.