ALICE: Cloud concierge platform that helps hotel teams deliver service with fewer staff
ALICE, a US-based company, provides a mobile-first cloud hotel concierge service used by more than 2,000 hotels. It was looking for a technical partner to develop the core functionality of its platform from scratch. CML Team was responsible for that core development from the beginning until the startup secured $40M in Series B funding. Actabl later acquired the company.
- Client
- Actabl, United States
- Industries
- Travel & Hospitality
- What we did
- Developed core functionality for a high-load platform: designed and implemented various platform modules, added third-party integrations, managed DevOps and supported ALICE's growth and platform development.
- Funding raised
- $40M

Who is the client behind ALICE?
ALICE is a US-based company that provides a mobile-first cloud hotel concierge service for more than 2,000 hotels around the globe. It was acquired by Actabl.
actabl.comWhat problem did ALICE have?
ALICE was looking for an experienced and reliable technical partner to develop the core functionality of the platform from scratch.
What did CML Team build for ALICE?
- Core functionality and platform modules for high-load operations
- Request Workflow business logic, the core service-request engine
- Guest SMS Connector for guest-staff communication
- Two-sided integration with Oracle OPERA Web Suite (OWS) PMS
- Full-text search with Elasticsearch
- Integrations with numerous third-party systems: PMS, Twilio, HotSOS, bt.tn, Exavault, IMAP, Mixpanel, NewRelic and others
- DevOps management across AWS, Rackspace and DigitalOcean
What was the result for ALICE?
CML Team was responsible for the core development of the ALICE platform from the beginning until the startup secured $40M in Series B funding. ALICE was subsequently acquired by Actabl. The platform simplified housekeeping and service delivery for luxury hotels and improved communication, efficiency and cost savings, enabling hotel teams to deliver top-tier service with fewer staff.
Planning something similar?
Schedule a CallRelated case studies
Updated


